Brain Science in Brand Building
“60 Seconds: How to tell your company’s story & the brain science that makes it stick” is a little book with a big message. Seriously, the book is shorter than Miley Cyrus’ new haircut. However, it...
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NBCUniversal Says Loyalty Has Declined
After my haircut this weekend at local old school barbershop Roger and Rod’s, Rod asked me if I needed more hairspray to get me to my next appointment. “Sure,” I said without hesitation. Rod’s place is...
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At 102 Years Old, Campbell Ewald’s Still Got It
Campbell Ewald’s New Detroit Headquarters While some say Detroit has a long way to go, it is certainly on the upswing. With the idea of an Emergency Financial Manager looming, waiting on a verdict in...
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RFP Responses: 5 Simple Reminders for Success
Don’t go it alone. When a Request for Proposal (RFP) comes in from a potential client to your ad agency you feel one of two things. Either you are excited for the opportunity or you are dreading the...
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How to Throw the Ultimate Mad Men Premiere Party
Don those skinny ties and freshen up, it is Mad Men season. The highly anticipated season six of Mad Men is sure to break new ground, but since we have yet to know the year the show will be based in,...
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Starting an Agency Includes Cultivating REALationships
Bilal Saeed and Tim Adkins, BrofoundersPakmode “Deflate your ego.” This is one of the first things Bilal Saeed, Brofouder of Michigan-based Pakmode Media + Marketing, said to a packed house at TEDxEMU...
View ArticleWorking Through a Client Crisis: Mad Men Philosophies
Sunday night’s premiere episode of Mad Men showed Peggy in a new light. In her new role she is reminiscent of a young Don Draper in Season 1. This episode, though very entertaining, teaches its...
View ArticleBusiness or Busyness?
The business of advertising, or any business for that matter, can get very hectic. Poor time management skills, unreasonable requests, laziness, and work overload are just some of the reasons, good and...
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Cadillac is Back at Hero Status
On June 14, 2013, Bob Ferguson, Vice President of Global Cadillac, spoke to a large group of industry professionals at the Adcraft Club of Detroit GM Day. Ferguson is clearly focused on the long-term...
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What Happens in Vegas: Brand Immersion in the American Culture
Once a brand is so heavily immersed in the American culture, it creates a huge amount of staying power. The brand name turns into a word or phrase used to describe entire categories of products or a...
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